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A delectable legacy.

For over 130 years, America has seen our iconic Squirrel zip from pack to pack. No stranger to exploring new lands and secret flavors, they’ve traveled the world in... search of the most exquisite nuts and finest ingredients. From the depths of the Antarctic, tucked inside explorer Rear Admiral Richard E. Byrd’s pocket, to Hollywood dressing rooms – legend has it that our Squirrel has taken kettle-roasted nuts all the way to the stars... and back again.

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Nuts Since1888

Our story begins in Boston, Massachusetts. A bright-eyed Squirrel shoulders their knapsack and sets off on an adventure that will change the history of nuts forever.

1888
Squirrel was founded in Roxbury, MA and registered with the U.S. patent office.
1889
Mr. Perley G. Gerrish acquired Squirrel and moved the company to Cambridge, MA. He began to sell his mixed nut varieties from store to store throughout the Boston area by means of horse and wagon.
1890
Squirrel Nut Caramels were first made by the original owners of The Austin T. Merrill Company of Roxbury, MA.
1899
First incorporated as “Squirrel Brands Salted Nut Company.” It was soon reincorporated as the Squirrel Brand Company.
1903
Squirrel Brand Peanut Bars, Nut based caramels and candies, also known as Nut Caramels, Squirrel Brand Chews, Butter Chews, Nut Zippers.
1903
Introduced Peanut Bars.
1906
Assorted Caramels printed and embossed box liners.
1908
Factory Shipping, 620 Main Street.
1915 - 1999
Cambridge, MA.
1922
Southern Style Nuts brand is established.
1926
Patent of registered trademark for Shakapack Peanuts
1926
Squirrel Brand introduces the 1st Squirrel Brand Nut Zippers, a delicious vanilla nut caramel.
1920s-30s
POS, headers and packaging cartons.
1928
Rear Admiral Richard E. Byrd begins his first expedition to the Antarctic, with Squirrel nuts tucked inside his pocket.
1930s-40s
Decorated litho metal tin introduced by Squirrel Brand for Salted Mixed Nuts, Peanut Brittle, 5c Peanuts, Mixed Nuts.
1944
Squirrel Brand nuts were shipped all over the world during World War II. One soldier stationed in the Philippines wrote: “I received a Christmas box with a pack of your peanuts in it. … I was amazed at their freshness after the many thousands of miles they had to come.”
1955
Nut Zippers becomes a registered trademark, filed in 1954.
1972
Nut Zippers remained a penny as candy prices increased
1970
Sold in Chicago’s Longest Self-Service Grocer
1980
In the 80’s Squirrel Brand nuts were a perfect match for all occasions.
1999
Southern Style Nuts acquired Squirrel Brand Company, operations were moved to Denison, TX.
2004
NECCO acquired a license from Southern Style Nuts to manufacture Squirrel Nut Caramel Chews and Squirrel Nut Zippers.
2010
Squirrel at Starbucks
2017
John B. Sanfilippo & Son, Inc. acquired Squirrel Brand
2021
Rare ruby cacao is featured in Ruby Royale product innovation presented by Latrice Royale
2021
Squirrel Rebrand & D2C Website Launch

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